It's not far-fetched to compare your Internet marketing coach to the best kinds of athletic coaches. They aren't just instructors. They are partners. Your success is their success. This is the kind of relationship you want with your marketing coach. Before choosing an Internet coach to partner with, make sure he or she has the following 5 traits.
Been There, Done That
You know the old saying, "Those who can't do, teach." Well, if that describes your marketing coach, you won't be able to "do" either.
The keys to Internet success are simple: attract people to your site, sell to them, and get them to come back. How is your Internet coach succeeding at these jobs? If the answer isn't "fantastic," look for another coach.
Passionate About Partnering
With a teacher, you know immediately whether the passion is to pass on knowledge or the passion is to talk on about their so-called "triumphs." The same is true with an Internet coach. However, there is a huge advantage when looking for an Internet coach. You can go on the Internet and find all manner of discussions about your coach.
You'll quickly know if your marketing coach will get you blowing and going or is just a blow hard.
A Success Partner
No one can guarantee Internet success. But a marketing coach who is a true partner will guarantee your relationship. This might come as an offer of "money back if not satisfied." Or it might be an "additional tutorial" if the first doesn't produce results.
Expect to be asked to verify for your coach that you did what was advised. But also expect your marketing coach to be a true partner in your success, making sure you are satisfied before collecting the fee and moving on.
A Consistent Presence
If your Internet coach proudly advertises, "In Business since Last Month!" then look out.
You want to find a marketing coach with a track record of success and with satisfied clients who will testify to the coach's effectiveness.
Blowing and Growing
The Internet is a fluid environment. You don't want an Internet coach who is the world's best at offering last year's solution. As an example, if your coach isn't sold on social networking, then clearly that person hasn't been paying attention.
The best Internet marketing coach will tell you, "This is coming down the pike," on the Internet. This is where the Internet will be next year." In short, you want a marketing coach who loves the online world, who lives it, and who lives to pass on to you what they've learned.
Partnering with your Internet marketing coach is far more than paying a fee and getting advice. A true Internet coach is a partner eager to share success tips based on experience, unconcerned that you want to do a background investigation, committed to your success just as you are, and certain to be there next week, month, and year.